TikTok is a dominant force in social media, boasting over 1.5 billion active users worldwide. Its unique algorithm and engagement-driven content model have created unprecedented revenue opportunities for creators. Whether you’re a seasoned content creator or just starting out, TikTok offers a variety of ways to generate income.
In this article, we’ll dive into 9 proven methods to make money on TikTok—there’s bound to be one that fits your style! Ready to turn your creativity into cash? Let’s get started!
1、Creator Rewards Program
The Creator Rewards Program pays creators for their video performance, offering a direct way to monetize your content.
The Creator Rewards Program offers significantly higher earnings, letting you generate up to 20 times more than the Creator Fund. And your video must beoriginal, high-quality content over 1 minute long.
How to Get Started
- Meet Eligibility: You need 10,000 followers, 100,000 video views in the last 30 days, and be 18+.Only Personal Accounts are eligible. Business Accounts and accounts associated with political or government organizations won't qualify.
- To join: Go to your profile and tap the Menu button (☰)，SelectTikTok Studioand thenCreator Rewards Program，Apply, and you’ll hear back within three days.
- Optimize Content: Post frequently (1-2 times daily) and focus on trending sounds or challenges.
Practical Tips
- Engagement matters more than views—encourage likes and comments.
- Check TikTok’s analytics to see which videos perform best.
- Be patient—payouts are monthly and can take time to scale.
2. Affiliate Marketing
Affiliate marketing lets you earn commissions by promoting products and driving sales through unique links—a low-effort, high-reward strategy.
You share a product link (e.g., in your bio or through TikTok’s link-in-bio feature), and when followers purchase using your link, you earn a percentage of the sale.
How to Get Started
- Sign Up for Affiliate Programs: Platforms like Amazon Associates, ClickBank, or brand-specific programs (e.g., Sephora, NordVPN) are great starting points.
- Pick Relevant Products: Choose items your audience will love—think skincare for beauty creators or gadgets for tech enthusiasts.
- Create Compelling Videos: Make tutorials, reviews, or “day-in-the-life” videos showcasing the product.
Top creators earn up to $10,000 monthly through strategic affiliate marketing, with commissions ranging from 5-30% per sale.
3. Brand Sponsorships and Influencer Marketing
Brands are increasingly turning to TikTok for targeted marketing. Brands pay you to feature their products in your videos, leveraging your audience’s trust and engagement.
According to Influencer Marketing Hub, TikTok influencers with 100,000 followers can earn between $500 and $2,000 per sponsored post, depending on engagement rates.
How to Get Started
- Grow Your Following: Focus on consistent, niche-specific content to attract an engaged audience.
- Craft a Media Kit: Include your follower count, average views, engagement rate (likes, comments, shares), and examples of past collaborations.
- Join TikTok’s Creator Marketplace: This platform connects creators with brands looking for partnerships.
- Pitch Directly: Reach out to brands via email or social media with a personalized proposal.
4. Open a TikTok Shop
TikTok Shop lets you sell products directly on the platform, integrating e-commerce into your content.
List items in your TikTok Shop, tag them in videos, and let followers buy without leaving the app.
How to Get Started
- Apply: Check eligibility in “Settings” > “TikTok Shop”
- Add Products: Upload photos, descriptions, and prices. Focus on trending items your audience wants (e.g., beauty tools, quirky gadgets).
- Showcase: Demo products in videos with shop tags, or use live streams to demo products in action.
Many TikTok Shop sellers open multiple stores to maximize their earnings. However, managing multiple shops can lead to issues with network and device isolation, potentially causing TikTok to detect the same seller and restrict traffic. To avoid this, ZiBird offers a secure and efficient solution.
ZiBird is a multi-account security management browser designed specifically for e-commerce. It allows sellers to manage multiple TikTok Shop accounts simultaneously on a single device. By providing an isolated operating environment for each account, ZiBird ensures network and device isolation, reducing the risk of detection by the platform.
Additionally, ZiBird offers high-quality, clean dedicated networks globally, along with unique browser fingerprints, further enhancing account security and stability.
5. Consulting and Coaching Services
Position yourself as an industry expert. By sharing insightful, niche-specific content that provides genuine value to your audience, positioning you as a trusted source of information. Leverage your expertise to create comprehensive tutorials that not only educate but also inspire action, further solidifying your reputation.
To cater to the diverse needs of your clientele, offer personalized consulting packages that are tailored to address individual challenges and goals. Ensure that your service offerings are clear, concise, and compelling, making it easy for potential clients to understand the benefits of engaging with you.
Consulting rates range from $100-$500 per hour, depending on your expertise.
6. Selling Digital Products
Digital products like e-books, courses, or presets offer a scalable income stream with minimal overhead.
How It Works
Create once, sell repeatedly—think a “TikTok Growth Guide” PDF or a video editing preset pack.
How to Get Started
- Choose a Product: Match it to your expertise (e.g., fitness plans for workout creators).
- Build It: Use tools like Teachable (courses) or Gumroad (downloads).
- Promote: Tease the product in TikTok videos with a CTA.
Practical Tip: Offer a free sample to hook buyers.
7. TikTok Live and Live Gifts
Live streaming on TikTok lets you connect with fans in real-time and earn money through virtual gifts.
Viewers send you live gifts (e.g., roses, lions) during streams, which you convert into cash. TikTok takes a cut, but creators can still earn significantly.
How to Get Started
- Unlock Live: You need 1,000 followers to go live.
- Plan Your Stream: Host Q&As, tutorials, or casual chats—content your audience loves.
- Encourage Gifts: Politely thank viewers for gifts and offer incentives like shoutouts.
Practical Tips
- Announce your live session in advance with a teaser video.
- Stay online for at least 30 minutes to maximize gift potential.
- Keep energy high—interact with comments to boost engagement.
8. Crowdfunding
Crowdfunding platforms like Patreon or Ko-fi let fans support you directly with recurring donations.
Supporters pay monthly for exclusive perks—behind-the-scenes content, shoutouts, or early video access.
How to Get Started
- Pick a Platform: Patreon for tiers, Ko-fi for simplicity.
- Set Rewards: $5 tier = monthly Q&A, $10 = custom video.
- Promote: Mention your campaign in videos and pin a link in your bio.
Practical Tips
- Thank supporters publicly to encourage more sign-ups.
- Deliver rewards consistently to retain patrons.
- Start small—10 supporters at $5/month is $50 steady income.
9. TikTok Ads
Running TikTok ads empowers you to showcase your products or services directly to a carefully selected audience, amplifying your brand’s reach. This method is perfect for creators and businesses aiming to drive sales or boost visibility with minimal effort.
Through TikTok’s Ads Manager, you design campaigns tailored to specific objectives—whether it’s increasing brand awareness, driving website traffic, or boosting conversions. You’ll pay based on your chosen model, such as cost-per-click (CPC) or cost-per-impression (CPM), giving you control over spending and results.
How to Get Started
- Set Up an Ads Account: Head to ads.tiktok.com, sign up, and link your payment details to get started quickly.
- Define Your Audience: Pinpoint your ideal customers by targeting factors like age, location, interests, and even device type for maximum relevance.
- Craft Ads: Create short, impactful videos (15-30 seconds) that grab attention with catchy hooks, vibrant visuals, and trending audio to stand out in the fast-scrolling feed.
TikTok Ads offer a streamlined way to connect with potential customers effectively.
To summarize
TikTok isn’t just a platform for viral dances—it’s a goldmine for creators ready to monetize their influence. From brand partnerships and affiliate marketing to TikTok Shop and live streaming, these 9 methods offer diverse ways to turn your creativity into cash in 2025. The key? Consistency, authenticity, and understanding your audience.
Start small—pick one or two strategies that fit your niche—and scale as you grow. Use TikTok’s analytics to track what works, stay on top of trends, and keep experimenting.