As Amazon intensifies its global compliance measures, more sellers are reporting account video verifications, sudden suspensions, and mass product takedowns. The platform’s governance is shifting from “seller risk control” to “product-level compliance.” For sellers, 2025 marks a pivotal year in adapting to platform-driven regulation.
This guide analyzes the latest enforcement wave and introduces ZiBird — a browser built to safeguard multi-account sellers — as a full-stack prevention and account protection solution.
Video Verification Surge: EU Sellers Face Account Freezes
Just days after Prime Day, waves of newly registered seller accounts are being suspended or placed under review. Notifications cite violations of Section 3 of the Amazon Services Business Solutions Agreement, demanding live video verification of account credentials and inventory authenticity. Failure leads to account deactivation and funds being withheld under Amazon’s disbursement policy.
But this may not be random. The wave coincides with an NCA (UK National Crime Agency) crackdown, where 11,500+ shell companies linked to fraud, money laundering, and fictitious operations were seized — many tied to e-commerce and global supply chains.
Amazon’s mass video verification push may be directly linked to this regulatory sweep, targeting abnormal seller ecosystems across Europe.
What Is mufus Linking? A New Trigger for Amazon Suspensions
“mufus” is a backend flag Amazon uses to identify high-risk address-based account behavior. Sellers recently hit by this typically changed their business license or operating address.
mufus Risk Triggers:
- Multiple accounts share the same warehouse/return address.
- Unauthorized use of residential addresses (e.g., non-US sellers using US home addresses).
- Mismatches between legal entity address and shipping/VAT information.
If flagged as “mufus,” your account may skip warnings and go straight to video KYC or suspension.
Action Tip: Audit and update your business address with official supporting documents — avoid unnecessary address changes unless legally required.
Six Major Triggers That Link Amazon Accounts (And Their Risk Levels)
Risk Level | Trigger Behavior | How Amazon Detects It |
|---|---|---|
Critical | Shared IP or Device Use | MAC Address + Browser Fingerprint + IP overlap = auto-suspension |
High | Same company/legal rep used for multiple accounts | Business registry match rate >30% triggers warning |
Medium | Use of same proxy or VPN | Canvas/WebGL similarity >75%, recurring IP flags association |
Very High | ERP/VPN cross-access across teams | AWS logs detect synchronized access patterns |
Medium | Retained access by ex-staff or agencies | IAM audits detect repeated access across stores |
Low | Similar corporate info or control persons | Cross-checked via global business databases |
How to Prevent Account Linking: ZiBird Browser to the Rescue
To operate multiple Amazon, TikTok Shop, or Etsy stores safely, you must fully isolate browsing and network environments.
ZiBird is an anti-association browser built for e-commerce professionals. It creates a separate fingerprinted environment for each store account — including Canvas, WebRTC, timezone, language, and more — and supports binding clean residential IPs.
ZiBird Benefits:
- Independent fingerprint profiles per store (Canvas, timezone, WebRTC isolated)
- Global residential IPs simulate local buyer behavior
- No setup is required — get started in 5 minutes
- Browser usage is free, only pay for proxy use
- Trusted by 6 million+ sellers, compatible with Amazon, Shopee, Etsy, TikTok Shop
ZiBird is the all-in-one “anti-association stack” for solo sellers and matrix-based teams.
How to Pass Amazon Video Verification Smoothly
Amazon’s KYC is not just document checks — it tests your real-time response, knowledge of your store, and supply chain logic.
Prep Strategy:
Documents You Need:
Legal ID + business license (match names, dates, address)
Real purchase invoices, brand authorization, IP proofs (if applicable)
Company bank statement & credit card bill (must match legal entity)
Optional: Social security filings, supplier contracts, company ownership documents
Environment Setup:
Quiet, well-lit room; plain background
Hide browser tabs or any evidence of multiple stores
Device time must match Amazon region
Test internet speed beforehand
Interview Tips:
Practice high-frequency questions (first order date, supplier name, etc.)
Avoid hesitations or vague replies
Speak clearly; maintain eye contact with camera
Product Compliance Crackdown: US Sellers Face Mass Removals
Amazon US is also enforcing stricter product-level compliance:
In July, FTC warned Amazon and Walmart about misuse of “Made in USA” tags. Sellers faced suspensions and fines if unable to prove full domestic production.
On July 17, Amazon began removing discontinued products like LEGO, Sony, Logitech due to ASIN Creation Policy violations. Sellers who are not brand owners can no longer create ASINs for discontinued products.
Amazon’s platform governance is shifting from “seller risk” to “product risk,” requiring a new level of sourcing compliance.
Seller Strategy for 2025: Build a Future-Proof Compliance Framework
2025 marks a pivot point: Amazon is shifting from reactive moderation to proactive system-based enforcement.
Seller Survival Checklist:
Account-Level
Avoid reusing IDs or documents across stores
Use ZiBird to ensure IP and fingerprint isolation
Follow “10X New” principle: new IP, new device, new phone, new email…
Product-Level
Avoid expired, counterfeit, patented, or unverified items
Choose products with proper labeling, test reports, and documentation
Avoid keywords like “compatible with,” “FDA not approved,” “replacement for”
Logistics-Level
Use 3PL warehouses to diversify fulfillment
Prepare for FBA policy shifts and storage caps
Conclusion: Risk Management Is No Longer Optional
As Amazon enforces stricter controls in both Europe and the US, building a secure, scalable, and independent account ecosystem is no longer a competitive edge — it’s survival.
ZiBird continues to empower cross-border sellers with free browser containers, verified IPs, and zero-association risk infrastructure.
Whether you run one store or ten, join 6M+ sellers using ZiBird to protect your e-commerce future.