TikTok Shop Vietnam will update platform commission rates, SFP/VXP service policies in July 2025, affecting all sellers. This article breaks down the changes, compares Standard vs. Mall sellers, and provides beginner-friendly strategies. ZiBird is recommended for secure multi-account operations and improved efficiency.
1.Seller Types on TikTok Shop Vietnam
TikTok Shop Vietnam currently recognizes two primary seller categories:
Standard Sellers
- Independent sellers without brand authorization
- Eligible to participate in official campaigns and SFP
- Operate independently without preferential exposure
Mall Sellers
- Require brand ownership or authorization and TikTok approval
- Higher entry threshold
- Benefit from traffic boosts and platform resources
Type | Standard Seller | Mall Seller |
Brand Backing | None | TikTok-official branding |
Entry Barrier | ow, easy application | High, brand verification |
Platform Perks | Basic services | Exclusive campaign access |
Target Users | New/startup sellers | Established brand owners |
2.Which Seller Type is Better for Newcomers?
Vietnam's TikTok Shop is booming, but highly competitive. For newcomers, starting as a Standard Seller allows low-cost entry and fast product listing. If you already operate a recognized brand, Mall Seller status offers official trust and traffic incentives.
In short, the choice of seller type depends on your available resources, operational capabilities, and expectations for the TikTok Shop platform.
3.TikTok Shop Vietnam Fee Structure (from July 2025)
3.1 Platform Commission
Deducted automatically upon successful delivery, varies by product category and seller type
3.2 Shipping Fee
Charged only if actual parcel dimensions exceed product listing. SFP (TikTok's logistics) optional.
3.3 Payment Processing Fee
Flat 5% of the transaction amount.
Note: All fees include applicable Vietnamese taxes unless the seller is a registered local business verified by TikTok Shop.
4.TikTok Shop Vietnam 2025 Fee Update (Effective July 18, 2025)
For Standard Sellers
- Updated commission structure
- SFP service is now free for all Standard Sellers
- VXP program sellers receive discounted fees
For Mall Sellers
- SFP structure revised
- VXP program discounts apply
- Further breakdown by category is available via TikTok Shop's official documentation.
5.Pros & Cons of the New Policy
Recent TikTok Shop Vietnam updates form a clear directional shift:
- July 1, 2025: 1.5% tax withheld automatically (VAT + income tax)
- July 15, 2025: 12-hour customer reply rate becomes a key shop health metric
- July 18, 2025: Official commission, SFP, and VXP fee structure changes
Advantages:
- Lower Entry Barrier: Free SFP lowers fulfillment startup costs
- Improved Logistics: VXP discount improves delivery speed & customer satisfaction
- Encouraged Standardization: Shift toward centralized warehousing and consistent fulfillment
Potential Challenges:
- SKU Planning Needed: Not all products fit SFP rules
- Commission May Rise: Certain categories may see fee increases
- Stricter Compliance: Response times and seller conduct under closer scrutiny
Overall, the latest TikTok Shop Vietnam policy update reflects a dual strategy of lowering entry barriers while tightening operational standards. On the one hand, reduced service fees are designed to attract more new sellers; on the other, stricter enforcement of seller performance metrics—such as the mandatory 12-hour response rate—signals a move toward platform standardization and higher-quality seller curation.
With more sellers entering the platform, multi-account operations are becoming a dominant strategy, especially for those managing multiple product lines, brands, or fulfillment teams.
To stay compliant and competitive under the new framework, we strongly recommend using ZiBird—a specialized multi-account management browser for e-commerce sellers. ZiBird offers isolated environments for each TikTok Shop seller account, including independent browser fingerprints, residential IP addresses, and isolated cookies, fully simulating real-device environments.
This approach ensures account separation, prevents platform bans caused by login overlaps or flagged network behaviors, and ultimately safeguards your account reputation and operational continuity.
6.New Seller Operational Strategies
In response to the new TikTok Shop fee structure, beginner sellers should adopt a more refined and data-driven operational strategy.
Setup Stage:
Start with Standard Seller for flexibility
Join free SFP for logistics boost
Product Strategy:
Avoid blindly copying trending SKUs without research
Focus on profitable items in low-commission categories
Limit SKUs, emphasize winning products to improve ratings
Growth Stage:
Explore VXP usage for shipping enhancements
Upgrade store visuals and product descriptions to increase conversions
Consider upgrading to Mall Seller as your brand grows
Risk Management:
New sellers on TikTok Shop must fully understand platform policies to avoid triggering account suspension. The most common reasons for account bans include incomplete store information, policy violations, fake shipments, logistics issues, product complaints, and especially account linking or inactivity.
To mitigate these risks, we recommend using ZiBird — a professional multi-account management browser built for e-commerce platforms. ZiBird enables physical isolation of environments, with independent IPs, browser fingerprints, and cookies for each TikTok Shop account. This prevents platform detection due to repeated logins or abnormal environments, ensuring account safety and operational stability.
ZiBird is fully compatible with TikTok Shop, Amazon, Shopee, and other global e-commerce platforms, making it one of the most efficient tools for managing multi-store operations, remote collaboration, and risk-free scaling in cross-border e-commerce.
7.FAQ
Q: Are new sellers eligible for transaction fee exemptions?
A: Yes. Local sellers who join TikTok Shop between July 1-31, 2025, and complete the VXP mission in the Growth section of "My Tasks" within 30 days, will enjoy 0% transaction fees for the next 60 days.
Q: How are transaction fees calculated?
A: (Customer Payment - Refunds) × 5% fee.
Q: Who pays platform commission?
A: All Vietnam-based sellers, including both Standard and Mall types.
Q: Does the commission fee include tax?
A: Yes, unless your business is tax-verified by TikTok Shop.
Q: How does ZiBird manage multiple accounts?
A: Each account operates in an independent browser profile with a clean IP, simulating a real device to avoid detection or linkage.
8.Conclusion: Growth Relies on Tools + Compliance
TikTok Shop Vietnam is moving toward more transparent and structured seller requirements. July 2025's fee update marks a shift toward rewarding well-prepared, rule-compliant sellers.
For new entrants, success depends on:
Leveraging free SFP/VXP programs
Carefully selected SKUs with healthy margins
Utilizing smart tools like ZiBird for stable, scalable operations.