Starting August 4, 2025, Amazon made an important change to the Feedback (Seller Feedback) system: Buyers can now rate a store using only a star rating, without writing any text.
This brings several problems:
- Negative feedback without text is very difficult for sellers to appeal and remove
- It’s almost impossible to know the reason behind the feedback
- Malicious low ratings are hard to prove
Under this new policy, monitoring and quick response have become critical for sellers to protect their store ratings. With ZiBird Browser, you can manage multiple store dashboards simultaneously, monitor Feedback in real time, and detect and handle negative feedback instantly to prevent further impact.
What Negative Impact Will This Amazon Seller Policy Bring?
FBA-related logistics issues will be harder to remove
In the past, if a negative review was due to FBA delays or damaged packages, and the buyer explained the reason, sellers could get it removed almost instantly. Now, if the buyer only leaves a star rating without explaining the reason, Amazon will not process the removal request. Amazon has also stated clearly that such “no-text negative feedback” will close the standard appeal channel, leaving sellers with no option but to accept it.
Malicious negative feedback is harder to handle
If a competitor deliberately leaves a 1-star rating, without text it cannot go through the normal appeal process. The only option is “Report abuse,” which has a very low success rate.
Buyer mistakes cannot be corrected
Sometimes buyers mean to review the product but accidentally leave feedback on the seller instead, resulting in a low rating. Previously, this could be appealed and removed, but now no-text ratings cannot be processed.
How Smart Sellers Can Respond to the Amazon Feedback Policy Update
Here are some practical strategies to help you minimize the impact of this policy:
Control request-for-feedback frequency and avoid high-risk periods
- The first 1–2 days after delivery are when buyers are most likely to leave low ratings, especially if there are delivery delays or packaging issues.
- Avoid sending feedback request emails during this time to reduce the risk.
- But don’t completely stop requesting feedback—this will lower the number of positive ratings.
Encourage buyers to leave written feedback
- Add a line to your feedback request email or after-sales card: “If you have any suggestions about our delivery or service, please let us know so we can improve~”
- This increases the chance of buyers writing a reason, giving you a better chance to appeal if the rating is negative.
Address negative feedback with text immediately
- Seller Central path: Seller Central → Performance → Feedback Manager
- Eligible for removal: logistics issues, abusive language, or violations of Amazon’s Feedback rules
- Important: You only have 2 months from the date of feedback to appeal. After that, even eligible feedback cannot be removed.
- Recommended Tool: The ZiBird Browser supports simultaneous login and management of multiple stores, allowing you to monitor each store’s Feedback on one screen and quickly identify and handle negative reviews.
Try reporting no-text negative ratings
- Seller Central path: Seller Central → Performance → Feedback → Locate feedback → Report abuse
- Prepare order numbers, screenshots, and the buyer’s feedback history.
- Although the success rate is low, it’s worth trying in cases of clustered negative ratings.
Extra Tips to Reduce Negative Feedback on Amazon
Improve After-Sales Response Speed for Better Amazon Seller Ratings
- Respond to buyer issues as quickly as possible—ideally within 1 hour.
- Include an “After-sales guarantee card” in the package so buyers know they can contact you directly instead of leaving negative feedback.
Use Tools to Monitor Amazon Feedback in Real Time
- Use ERP systems or third-party software (like Helium 10, Sellerboard) to get instant alerts for new negative feedback, allowing immediate action.
- When used together with the ZiBird Browser, these monitoring tools can run simultaneously across multiple account dashboards, reducing the chance of missing any issues.
Build Up More Positive Feedback and High Ratings on Amazon
- Consistently improve product quality and customer service to earn more high ratings, which will dilute the impact of occasional low ratings.
Conclusion
This new Amazon Feedback policy makes it easier for buyers to leave ratings but harder for sellers to handle negative ones. To minimize the damage:
- Request feedback at the right time
- Encourage buyers to write the reason for their rating
- Remove eligible negative feedback quickly
- Don’t overlook the “Report abuse” option for no-text ratings
Under the new policy, efficiency and response speed are key.
Using a multi-account anti-association tool like ZiBird Browser not only allows you to monitor the Feedback status of multiple stores simultaneously but also enables quick account switching to handle after-sales and appeals, helping you respond to negative feedback in the first instance and protect your store ratings and sales.