Want to sell something on Amazon in 2025? Then building your own Amazon storefront is the smartest move you can make. It’s more than just a sales page—it’s your brand’s home on Amazon. And the best part? You don’t need to be a tech expert to set one up.
In this guide, you’ll learn how to create an Amazon storefront step-by-step, avoid mistakes, and turn it into a tool that brings long-term profits.
What Is An Amazon Storefront And Why Sellers Should Care
An Amazon storefront is a free mini-website inside Amazon for sellers enrolled in Amazon Brand Registry. It helps sellers:
- Show all their products in one place
- Tell their brand story
- Build trust with shoppers
- Boost conversions with clean, custom layouts
Why It Matters:
According to Amazon data, sellers with storefronts see up to 30% more sales than those without. In 2024, over 50% of Amazon sellers used storefronts to improve branding and conversions.
When shoppers trust your store, they’re more likely to buy—not just once, but again and again.
How To Make An Amazon Storefront Step By Step
Creating an Amazon storefront is free if you’re brand-registered. Here’s how to make an Amazon storefront in 2025:
Step 1: Join Amazon Brand Registry
To qualify, you need:
- Registered trademark..
- A professional seller account.
- A safe environment to enter your Amazon store.
- Your brand listed as the maker of your products.
Go to brandservices.amazon.com to apply.
Step 2: Log In and Access the Store Builder
Once approved, go to Seller Central > Stores > Manage Stores, then click Create Store.
Step 3: Add Brand Name and Logo
Amazon will ask for your:
- Brand name
- Logo image (at least 400x400 px)
This helps shoppers recognize your brand.
Step 4: Choose a Template or Start From Scratch
Pick from Amazon’s templates like:
- Product Grid
- Marquee (banner-focused)
- Highlight (best for showing off top products)
You can also build your layout section by section.
Step 5: Add Products and Content
Use search to find your products and drag them into your store. Then add:
- Lifestyle images
- Short, helpful product descriptions
- Video (optional but powerful)
Step 6: Preview and Submit for Review
Check your layout on desktop and mobile. Once you’re happy, hit Submit for Review. Amazon usually approves in 24–72 hours.
Best Practices To Design A High-Converting Amazon Storefront
Creating a storefront is easy. Making one that sells well takes a little more effort. Here’s how to boost conversions:
Use High-Quality Visuals
Shoppers judge fast. Use:
- Clear product images
- Lifestyle shots that show use
- Videos that explain features
Highlight Best Sellers and Deals
Place your top products and Prime Day deals on the homepage. Add tags like “Best Seller” or “Back in Stock.”
Organize by Category
Use tabs or sections like:
- “New Arrivals”
- “Top Picks”
- “Under $25”
It helps shoppers browse faster.
Tell Your Brand Story
Use banners or About sections to share:
- Why you started
- What makes your products special
- How you help customers
Keep It Updated
Refresh your storefront often—especially before big events like Amazon Prime Day or Black Friday.
How To Sell Something On Amazon Through Your Storefront
Once your storefront is live, here’s how to use it to sell:
Step 1: Add Traffic Sources
You can drive buyers to your storefront using:
- Amazon Ads (Sponsored Brands)
- Social Media Posts (link your storefront)
- Email campaigns
Step 2: Create Unique Storefront Links
In Seller Central > Stores, get your unique link like: amazon.com/yourbrand
Share this link on:
- TikTok
- YouTube
- Your website
Step 3: Optimize for Mobile
Over 60% of Amazon shoppers use phones. Use simple layouts, large images, and clear CTAs.
Step 4: Use Store Insights
Amazon offers free reports:
- Traffic sources
- Page views
- Sales per page
Use this data to tweak your layout and focus on what sells best.
Common Mistakes When Setting Up A Storefront (And How To Avoid Them)
Even smart sellers can mess up. Here are common mistakes:
Mistake | How to Avoid |
Using blurry or stretched images | Stick to Amazon's image size guide |
Too many categories | Start with 3–4 clear sections |
No clear CTA | Use buttons like “Shop Now” or “View Deals” |
No updates | Refresh layout and products every few months |
Linking to unavailable items | Only show live listings with stock |
Small mistakes = lost sales. Fix these early for best results.
Securing Your Amazon Storefront: Account Safety Matters
Running a beautiful storefront is pointless if your Amazon account gets locked. Amazon’s systems are strict in 2025—one small slip-up could lead to suspension.
Here’s how to stay safe:
Avoid Using Unsafe Proxies or Shared IPs
If Amazon detects multiple accounts logging in from the same IP or unsafe regions, it may flag or lock your account.
Tip: Use ZiBird— a professional multi-account management platform built specifically for eCommerce sellers. ZiBird automatically assigns each of your Amazon accounts a clean, unique IP address from a trusted region, so your accounts remain truly isolated and untraceable. With built-in anti-fingerprint technology and automated login environments, ZiBird reduces the risk of accidental linking and gives you full control over your accounts—whether you run one store or fifty. It's the go-to solution for sellers who want peace of mind while scaling on Amazon.
Separate Your Storefronts
If you're managing multiple brands, don’t mix them under one account. ZiBird’s tools let you separate storefronts and scale safely.
Watch for Policy Changes
Amazon updates its rules often. Always check for new guidelines, especially before big events like Prime Day or Cyber Monday.
Final Thoughts – Turn Your Storefront Into A Long-Term Brand Asset
An Amazon storefront isn’t just a sales page—it’s a brand hub that works 24/7.
Here’s how to make the most of it:
- Use stunning visuals and clean layouts.
- Update with new deals, products, and content often.
- Use ZiBird to manage multiple accounts safely.
- Share your storefront link everywhere to drive more traffic.
- Use reports to improve and grow.
If you’re serious about selling on Amazon in 2025, your storefront is the first step toward building a long-lasting brand. Start today and watch your sales grow!