Selling on Amazon is exciting—and daunting. You want to earn money, but what if the product is recalled? Or your account is suspended unjustly? These things do occur, and most sellers are not ready for it.
Relax. With this book, you will learn how to sell products on Amazon securely in 2025 even if you are a newcomer.
Getting Started: How To Sell Items On Amazon
Let us take an example. Jake was 20 years old when he started selling iPhone cases in early 2024. He didn't have much money. He watched YouTube tutorials, opened an Amazon seller account, and used FBA (Fulfillment by Amazon) to stock and ship his products.
Jake started just for the sake of trying at first. But after 6 months, he had sold over 2,000 items.
This is how he started:
- Researched low-risk hot products.
- Created a seller account on Amazon.
- Listed his products online under search terms like "how to sell items on Amazon.".
- Followed Amazon policies very closely in order not to have problems.
You can do the same. Whether you want to sell one product or a whole line of products, learning how to sell products on Amazon properly is your beginning.
How To Sell Products On Amazon Without Breaking Regulations
One small mistake can ruin your whole business. Most of the sellers on Amazon are in hot water because they don't understand the rules.
Here's how to play it safe:
Deal with Only Trusted Suppliers
Never buy from unknown or unverified suppliers. If your supplier sends counterfeit or lower-quality items, Amazon will remove your listing—or freeze your account.
Follow Category Guidelines
Each product category (e.g., electronics, cosmetics, toys) has rules. Some need approval first to resell them.
Avoid Making False Claims
Do not say your product "cures diseases" or "guarantees results" unless you have evidence. Amazon enforces false health claims or over-statement.
Provide Safety Certificates
For some products like electronics, children's toys, or cosmetics, Amazon will ask for safety reports or lab test results.
If not sure, check Amazon Seller Central Help or forums in which veteran sellers share tips.
Avoiding Amazon Recalled Products
Selling a recalled product is among the fastest methods of getting suspended.
What Is A Product Recall?
A recall happens when a product is dangerous or has a serious problem. For example:
- An overheating battery.
- A choking hazard toy.
- A beauty product that causes rashes.
Even well-known brands can face these issues. Recently, the U.S. Consumer Product Safety Commission (CPSC) issued an urgent recall for several Deuter child-carrying backpacks. The foldable leg hinges on these products were found to be faulty, causing the back frame to loosen and putting children at risk of falling. Thirteen incidents have already been reported, prompting quick regulatory action—even though no injuries have occurred so far.
Amazon takes product safety extremely seriously. If your item ends up on the Amazon Recalled Products list, your listing can be removed without warning. That’s why sellers must stay alert to recall notices and ensure every product meets current safety standards before listing.
How To Steer Clear Of This Hazard:
Look Up Recall Lists
Always look up your product on CPSC.gov or your local recall website.
Purchase From Top Brands
Steer clear of no-name products with no feedback or dubious origin. Established brands are safer bets.
Ask For Product Tests
Request lab tests or certificates from your supplier prior to listing the item.
Track Product Reviews
Negative reviews such as "this product caught fire" or "gave me an illness" are warning signs. Treat them seriously and respond quickly.
Amazon Account Locked? Common Triggers And How To Avoid Them
Wake up and find yourself with a locked Amazon account. No warning. No sales. Just an alert stating that your account is being reviewed.
But often enough, it happens. You can reduce your chances of it occurring though, by understanding why it happens. Most Common Reasons:
Unsecured IP or Proxy Use
Some sellers use public or suspicious proxies to login. Amazon could flag this as suspicious and suspend your account.
Related to a Suspended Account
If you ever have the same device, Wi-Fi, or even the same email with another suspended account—yours might be shut down too.
Too Many Login Locations
Logging in from different countries within a short time could also cause a lockout.
Sudden Sales Spikes
Extremely large spikes in sales (like on Prime Day) without decent tracking information can cause alarms.
How To Stay Safe:
- Utilize a clean, secure network (avoid public Wi-Fi or fre VPNs).
- Never open multiple seller accounts without special setup.
- Add a 2-step verification and hide your login information.
- Move fast and with clear documents when you reply to Amazon warnings.
IP Infringement Crackdowns
Recently, Amazon has launched massive sweeps targeting IP violations. Big studios like Universal Pictures have filed rights complaints, and thousands of sellers got caught for selling products tied to protected IPs without authorization. These violations often lead directly to account deactivation.
Product Safety Concerns—Especially with Battery-Operated Items
Amazon is also tightening its rules around safety compliance. Many sellers of battery-powered products have reported receiving performance notifications, accusing them of violating safety standards or failing to submit compliance documents. This kind of trigger can lock or suspend your account until you prove your product is safe.
How To Keep Your Amazon Account Safe When Scaling
When you're scaling, you might use several seller accounts. Maybe one for your brand, one for testing new products, or one for international sales.
But having more than one account is risky—unless it is done the right way. This Is Where ZiBird Enters. ZiBird is a smart solution that helps Amazon sellers scale safely by:
- Using clean and separate IPs per account.
- Keeping accounts unlinked and anonymous.
- Protecting your seller information from Amazon tracking.
- Allowing you to manage multiple accounts with no risk.
ZiBird is utilized by thousands of sellers to protect them from account lockouts, account ban associated with account lockouts, and recall-based takedowns.
If you are serious about expanding in 2025, ZiBird can assist in making your Amazon business secure.
Best Practices To Sell Safely And Sustainably In 2025
Let's wrap up with an action list of best practices for sustainable success:
- Use verified suppliers and get official product testing—especially for electronics or battery-powered products.
- Don’t resell recalled items or anything lacking compliance certifications.
- Avoid IP infringement by staying away from branded characters, logos, or designs you don’t own the rights to. If it looks like it belongs to Disney or Marvel — it probably does.
- Stay updated on Amazon’s latest policy changes, especially regarding product safety and intellectual property.
- Avoid high-risk proxies or untested VPNs that could link your accounts or expose your login locations.
- Use professional tools like ZiBird to protect your accounts with clean IPs, independent browser environments, and built-in risk isolation. ZiBird also helps sellers manage multiple stores without crossing Amazon’s line on related accounts.
- Start simple—choose one product category, verify it’s safe and compliant, and scale gradually.
- Keep invoices, compliance test reports, and authorization documents on file—you’ll need them if Amazon challenges your listings.
- Focus on building a real brand that consumers trust instead of chasing risky trends or gray-area listings.
Selling safely doesn't just put food on the table—first, you build a legitimate business.
FAQ
Q1: How do I start selling on Amazon without experience?
Start by setting up a seller account, finding a starter product, and using FBA. Tap into resources like Amazon Seller Central for free education.
Q2: What happens if I sell a recalled product on Amazon?
Your listing will be removed. Amazon may lock your account, especially if this happens more than once.
Q3: Why is my Amazon account locked unjustly?
Common reasons are login from unsafe IPs, being linked to a banned account, or unusual activity. Avoid using insecure networks and devices.
Q4: May I have multiple Amazon seller accounts safely?
Yes—with proper setup. Programs like ZiBird help keep accounts separated, organized, and isolated from Amazon snooping.