Recently, Judge Aaron D. Maslow of New York’s Kings County Supreme Court issued a landmark ruling: under New York state law, dogs can be legally regarded as “immediate family.” This ruling not only reaffirms the evolving depth of human-pet relationships, but also reflects a global shift—from seeing pets as “animals” to acknowledging them as true family members.
As the social status of cats and dogs continues to rise, more and more consumers are spending on pets at a level comparable to what they spend on family members. This trend also brings unprecedented opportunities for entrepreneurs and cross-border sellers. How to establish a place in this pet economy boom is a top question for every e-commerce operator.
This article will start from the current state of the global pet market and trending best-selling categories, combined with applications of the ZiBird browser in areas like account isolation, cross-platform operations, and data security, to help pet-category sellers get a grip on the trend and break through.
How big is the pet market today?
According to FMI data, the global pet market is projected to reach US $20.1 billion by 2025, and expand to US $44.5 billion by 2035, with a compound annual growth rate (CAGR) of 8.5%. Among these, pet specialty stores account for roughly 35%, and dog-related products hold a dominant 45% market share.
U.S. Amazon Marketplace
The U.S. is the core of the global pet market, accounting for around 60%–65% of global pet e-commerce sales. It is also Amazon’s largest and most competitive pet category site. Dog-focused products dominate, like clippers, supplements, and smart feeders. Buyers highly value reviews and product quality, and products labeled “Made in USA” enjoy strong conversion advantages.
Germany Amazon Marketplace
Germany accounts for approximately 6%–7% of global pet e-commerce sales. Shoppers prefer natural, organic, and sustainable products. Dog grooming items, organic coat care, and eco-friendly toys maintain steady demand. Products with eco-certifications or additive-free labels are particularly popular, and localization in German language is essential.
UK Amazon Marketplace
The UK represents about 5%–6% of global pet e-commerce sales. It’s a mature market with stable consumer habits. Both cat and dog products sell well; top categories include grooming brushes, raincoats, and cat teasers. Buyers emphasize brand credibility, functionality, and packaging aesthetics — clear listing structures and accurate content help boost conversions.
Japan Amazon Marketplace
Japan accounts for around 4%–5% of global pet e-commerce sales. Although the market is small, consumer spending power is high. Buyers prefer quiet, space-saving, and well-designed small pet products—automatic feeders, cat collars, mini cat carriers, etc., show stable performance. Simple page layouts and high-trust reviews are more effective at influencing purchase decisions.
Top 5 Products to Sell for Traveling with Pets in 2025
As pets are increasingly treated as family members, their role and daily life scenarios expand significantly. From companionship to travel and shared outdoor adventures, "pet+owner co-living" scenarios are growing quickly, boosting rapid development in travel, wellness, and care products. Especially on cross-border e-commerce platforms like Amazon, search demand for pet travel products continues to rise, showing a high-potential blue ocean trend.
Based on keyword growth over the past 180 days, the following five high-potential travel-friendly pet products are worth focusing on for sellers entering pet verticals:
Collapsible Dog Bowls
- Buyer needs: convenient to carry, easy to wash, no spilling
- Keywords: collapsible dog bowls, travel dog bowls, portable dog bowl
- Search growth over 180 days: +43% These bowls are easy to carry and ideal for walking or camping, especially popular among urban professionals.
Travel Dog Beds
- Buyer needs: portable kennel, comfortable rest for pets
- Keywords: travel dog bed, camping dog bed, dog travel bed
- Search growth: +41.56% Travel beds are suitable for road trips, camping, or hotel stays—especially useful for medium and large dogs.
Travel Dog Food Containers
- Buyer needs: airline-friendly, suitable for both cats and dogs, easy to carry
- Keywords: travel dog food container, dog food travel bag, dog food travel container
- Search growth: +21.35% These containers are convenient for carrying pet food on the go, combining airtight storage with portability.
Portable Dog Water Bottles
- Buyer needs: leakproof, easy to dispense water, durable and waterproof
- Keywords: dog water bottle, portable dog water bottle
- Search growth: +37.02% These human-friendly designs make them high-frequency items for dog owners on trips or daily use.
Soft-Sided Pet Carriers
- Buyer needs: airline approved, breathable door panel, easy to carry
- Keywords: cat carries, dog carries, pet carries
- Search growth: +11.71% Although growth is lower compared to other categories, such carriers offer long-term stability and are suitable for sellers aiming for design-rich or multifunctional differentiation.
Overall, “portable + multi-scenario compatibility” is becoming the new theme for global pet product e-commerce. Whether for short walks or long journeys, travel-friendly pet products offer high repurchase potential and keyword-driven search traffic—enabling sellers to quickly enter and get conversions.
At the same time, pets have evolved beyond mere companions to full family members. Product development is increasingly reaching deeper, emotional areas—such as pet end-of-life care. For example, Pet Memorial Altars, which have gained traction in Japanese and North American markets, combine memorial usage with ritual design to meet owners’ needs for emotional closure and spiritual comfort. Through differentiated design and cultural adaptation, sellers can not only capture these niche markets but also build stronger brand affinity.
Pet Memorial Product Market Test: Which Amazon Site Converts Best?
Lina is a cross-border seller focused on the niche of pet memorial items. Initially, she listed a compact Pet Memorial Altar on Amazon US—designed to hold a pet’s ashes or keepsakes, including a prayer plaque and candle shelf.
Because the product category was niche, initial traffic was limited. She decided to test the market response across four Amazon sites: Japan, Germany, the UK, and the US, using A/B test strategies.
Site | Example Listing Title | Testing Period | Feedback & Results |
US | Pet Memorial Altar with Candle Shelf | 2 weeks | Low search volume; customers prefer photo frames |
Japan | ペット仏壇（ペット供養壇） | 2 weeks | Very well received; high conversion rates |
Germany | Tier-Gedenkaltar | 2 weeks | Warm feedback; preference for natural materials, non-religious design |
UK | Mini Shrine for Pet Ashes | 2 weeks | Mixed reception; some view design as overly religious |
Key Findings
- Japan stood out due to its pet memorial culture. High local search volume for “供養壇” and “納骨堂,” and buyers favor wood design with incense space and prayer plaques.
- Germany favored simple, natural-material memorial stands; “platform” or “memorial stand” performed better than “altar.”
- US and UK lack memorial shrine culture; customers lean toward photo frames, keepsake jewelry, or urn necklaces; conversion was weak for altar products.
Adjustments & Profitability
Lina focused on the Japan site: optimized listing to 「ペット供養壇｜骨壺収納付き」 and included images referencing temple ceremonies. Sales stabilized at 500+ units/month with profit margins more than double her other categories. She also launched a natural wood “Memorial Stand” version for Germany—religiously neutral but environmentally friendly—to maintain steady orders in that market.
This multi-site testing, supported by ZiBird browser, enabled her to identify the best cultural match and design language—“religious vs non-religious”—thus achieving niche, low-competition, and high-profit growth.
Why Multi-Store Sellers Can’t Do Without ZiBird
Throughout the multi-store testing process for pet memorial altars, ZiBird played a crucial supporting role. Lina needed to manage Amazon accounts across the U.S., Japan, Germany, and the U.K., each involving different language environments, login IPs, and frequent backend switching—placing high demands on both account security and operational efficiency.
After adopting the ZiBird browser, she was able to optimize the following key operations:
Isolated Multi-Account Logins to Prevent Linkage Risks
ZiBird provides isolated “fingerprint browser environments,” ensuring that each store account operates in a separate browser instance with no shared cookies or IPs. This eliminates common account linkage risks, making it ideal for cross-market sellers like Lina who are testing multiple sites.
Fast Switching Between Local Language Environments for Better Page Adaptation
Every site’s product detail pages and ad creatives need to be tailored to the local language. ZiBird allows configuration of different browser language settings, simulating a real local buyer experience. This helped Lina quickly preview how her product pages appear in Japan, Germany, and the U.K., preventing misaligned images or formatting errors.
Reduced Operational Collaboration Costs
When working with virtual assistants and overseas customer support, Lina could assign sub-accounts with controlled access levels. There was no need to share the main account credentials, and she could define permissions based on roles—improving collaboration efficiency while ensuring secure and manageable operations.
ZiBird is more than just a secure browser. In the process of multi-store testing and refined operations for cross-border sellers, it truly enables account independence, regulatory compliance, and efficient team collaboration. For sellers aiming to rapidly test products and identify optimal market combinations globally, ZiBird is an essential foundational tool.
How to Start Selling Pet Products on Amazon
Although pet products are generally an open category on Amazon, successful entry still requires several prerequisites—especially on account setup, product compliance, and operational readiness. Here's what new sellers need to prepare:
Valid Seller Account
Register as an individual or business seller (business is recommended for brand registry); complete identity verification, tax info, and payment account binding.
Product Compliance
Pet toys, leashes, beds—no special approval needed. But categories below may require extra documentation or Amazon approval:
- Pet food/supplements ：FDA or EU feed regulations
- Liquid sprays, grooming tonics：may be classed as hazardous goods
- Battery-powered or GPS devices：need MSDS, safety certification, FCC/CE approvals
Complete Product Listing
Title, five bullet points, main image, and size info must be clear. Clarify applicable pet size/type (e.g., small dog, short-haired cat) to avoid complaints or returns.
Brand Registry
Not mandatory, but recommended early to prevent hijacking, unlock A+ Content and video modules, and boost conversions.
Fulfillment & Customer Support
Pet products vary in size—evaluate FBA vs FBM for cost and logistics. Pet buyers are sensitive—ensure timely support and responsive service to reduce negative reviews.
Conclusion
Pets are becoming part of the family––this shift is driving massive growth in the pet-product market. From travel essentials to memorial items, scenario-based demand is expanding, giving cross-border sellers immense opportunities. By smart testing, precise product selection, and efficient multi-site operations powered by tools like ZiBird, you can stand out in the global pet market. Now is the time to enter.