Last week, the global e-commerce industry saw multiple critical updates in platform policies, operational rules, and market expansion. This recap covers the key developments from Amazon, TikTok Shop, eBay, Shopee, and other major industry events—helping sellers adapt quickly, stay compliant, and optimize sales strategies.
Amazon
Coupon Revamp — New Visuals & Pricing Rules
Amazon rolled out another coupon display upgrade, adding green or pink highlight blocks in search results (especially on mobile) to increase CTR and conversion. Pricing logic was also adjusted: Sale Price (S) ≤ Display Price (Y) ≤ List Price (L), and Y cannot exceed 1.3× S. Violation will result in coupon rejection.
Crackdown on Policy Violations — Risk of Account Suspension
Amazon has conducted six consecutive compliance sweeps, targeting:
Fake brand authorization or cross-category selling
Address mismatches (fulfillment, VAT, and return addresses)
Unsuccessful KYC video verification within 60 days
Vine Program Adds “Pre-Launch Reviews”
Sellers can now receive up to 30 verified reviews on the first day of product launch, provided they register 3 weeks in advance.
Q2 Earnings: Ads Lead with 23% Growth
Amazon’s ad revenue hit $15.694B (+23% YoY), maintaining over 20% growth for consecutive quarters, ranking it as the 3rd largest digital ad platform globally. AWS grew 17% to $30.873B but saw margin declines.
“Two-Part Titles” Rule Goes Live
From August, titles are split into a 30–50 character main title (brand + category + specs) and a secondary title (features, use cases, long-tail keywords), improving mobile display and boosting CTR up to 30% in some cases.
TikTok Shop
Price Pre-Check Mechanism
A new automated review will block products with misleading standard or promotional prices before listing.
Thailand Fulfillment Rule Change
From Oct 1, 2025, sellers must update order status to “Awaiting Pickup” by 1 PM daily. Late dispatch rate (LDR) >15% will trigger penalties.
UK Market Growth
54% of new users place their first order, while returning customers account for 72% of sales. TikTok Shop is investing £140M into UK expansion and European market entries (Spain, Germany, France).
eBay
Automatic Removal of Customs-Delay Negative Feedback
If tracking confirms delays caused by customs, eBay will automatically remove related negative/neutral feedback.
Europe’s $150B Pet Market — High-Potential Products
Demand surging for smart litter boxes, wireless pet fountains, and grooming tools. Q4 sellers are advised to stock up on premium, smart, eco-friendly pet products.
Major Organizational Restructure
Payments, Ads, Logistics, B2C, and Commercialization now operate as one revenue team, led by Avritti Mittal.
Late-Summer Sale Invitations
According to reports, eBay has invited selected sellers to participate in its late-summer promotion, requiring them to provide a 20% discount coupon. eBay will automatically activate the sellers’ existing inventory coupons and claims that participants will receive free marketing support, such as bolded search result displays, without the need for sellers to manually set discounts in Seller Hub.
Shopee
Mexico Import Tax Hike to 33.5%
Effective Aug 15, 2025. Tax will be automatically calculated and displayed; sellers don’t need to adjust manually.
Vietnam KOL Marketing Plan
Launching Aug 11, 2025—focus on external traffic from TikTok and Facebook influencers.
Brazil Logistics Expansion
Three new hubs in Rio de Janeiro, boosting order processing efficiency by 30%.
Updated Product Quality Penalty Rules
Philippines & Vietnam sites will temporarily delist or permanently remove poor-rated items.
Industry News
Trump to Impose up to 250% Tariffs on imported pharmaceuticals and semiconductors.
Mexico Tax Hike — 33.5% on goods under $2,500 without a free-trade agreement.
Southeast Asia E-commerce Trends — rising demand for camera gear, stabilizers, and accessories.
EU AI Compliance Regulation — mandatory disclosure of AI chatbots in customer service; sellers remain liable for all AI-generated content.
ZiBird — Multi-Account Security Management for E-commerce Sellers
With ZiBird, manage multiple Amazon, eBay, and TikTok Shop stores securely on one device without cross-account risk.
Isolated Browser Profiles — one per store, no data crossover
Clean/Dedicated Residential Networks — stable & platform-compliant
One-Click Switching — faster store operations, save time
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