Are you attempting to sell more on TikTok Shop but not sure where to start? Or maybe you're wondering, "What do you need to sell on TikTok Shop?" You're not alone. Thousands of sellers are asking themselves these very same questions every day.
TikTok Shop is growing fast. In fact, it's one of the top methods of making money online in 2025. But you need more than just listing products—more than just sharing products—you need the right strategy. In this guide, you'll learn exactly what to sell on TikTok Shop, how to boost your profits, and why smart sellers are using a tool known as ZiBird to manage everything safely.
Let's start and leverage your TikTok selling success!
Why TikTok Shop Is the Best Place to Sell More and Make More Money
For online sellers, sellers had flocked to platforms such as Amazon, eBay, or Shopify. But they are too crowded and expensive today. TikTok Shop offers a better alternative to most small businesses and creators.
Here's why TikTok Shop stands out:
- Free traffic from popular videos and TikTok's algorithm
- Low fees compared to Amazon and eBay
- Built-in shopping capabilities that allow for easy selling while you engage
- Mobile-first platform that caters to Gen Z and Millennial buyers
- Unlike Amazon, where you fight with big brands for eyeballs, TikTok lets small shops go viral in a day. That's a game changer.
What You Need to Sell More on TikTok Shop (Essentials to Get Started)
Before you can sell more in TikTok Shop, make sure you have the basics covered:
- TikTok Shop Seller Account: Go to the TikTok Shop Seller Center and register your account.
- Valid Business Documents: This could be an ID card, tax documents, or business license depending on where you are from.
- Bank Info for Payments: You'll need to link your bank account to receive your payments.
- Stunning Product Images and Captions: TikTok is a visual platform—your product listings must stand out!
- A Secure Store Management Platform: Like ZiBird, if you plan to run more than one store.
With those in place, you're now set to start scaling.
What to Sell on TikTok Shop to Maximize Your Profits
If you’re wondering, "What can I sell on TikTok Shop to make real money?", the best products are not only trendy — they must also match TikTok’s unique, fast-paced content style. Below are the top-selling categories, backed by TikTok’s search rankings and GMV data from 2023–2024:
1. Beauty and Skincare Products
- Why: Skincare routines and “Get Ready With Me” videos are wildly popular.
- TikTok Data: #skincare has over 160 billion views, and beauty-related GMV surpassed $1.3 billion globally in 2023.
- Best Sellers: Lip gloss, acne patches, face masks, jade rollers.
2. Tech Accessories & Gadgets
- Why: Viewers love quick demos of “weird but useful” gadgets.
- TikTok Data: #techgadgets videos consistently rank in TikTok’s top search trends.
- GMV Insight: TikTok reports show fast-growing sales in budget tech under $30.
- Best Sellers: LED lights, wireless earbuds, mini projectors, phone holders.
3. Home Goods & Kitchen Tools
- Why: Home hacks and cooking gadgets go viral fast.
- TikTok Data: #homehacks and #kitchenfinds have billions of combined views.
- GMV Insight: Small kitchen appliances alone contributed to over $900 million GMV in TikTok Shop’s top categories in 2023.
- Best Sellers: Oil sprayers, vegetable choppers, mini blenders, storage racks.
4. Fitness and Wellness Products
- Why: With #fitcheck and #homeworkout trending, people love wellness gear.
- TikTok Data: #workout has over 100B views, especially around New Year and summer.
- Best Sellers: Resistance bands, massage guns, yoga mats, posture correctors.
5. Fashion & Accessories
- Why: TikTok drives fashion micro-trends faster than any platform.
- TikTok Data: #TikTokFashion has more than 130 billion views.
- GMV Insight: Apparel and accessories made up a large chunk of TikTok Shop’s $20B global GMV in 2023.
- Best Sellers: Sunglasses, statement earrings, crop tops, streetwear.
6. Stationery & DIY Tools
- Why: These items appeal to students, artists, and organizing enthusiasts.
- TikTok Data: #stationeryaddict and #journaling trends show steady organic growth.
- Best Sellers: Highlighters, planners, aesthetic pens, mini label printers.
The secret is choosing products that are aesthetically pleasing, useful, and simple to show off in videos.
Pro tip: Test a handful of pieces. Keep an eye on what gains views, likes, and sales, and bet bigger on what succeeds.
5 Powerful Strategies to Sell More on TikTok Shop 2025
Here are five strategies that you can start using today to sell more on TikTok Shop and grow more quickly:
1. Make Your Products Viral-Ready
TikTok prefers content that grabs attention. So show your product in action! Create short, engaging videos that respond to questions, show before/after results, or are funny to be noticed.
Tips:
- Use trending sounds and effects
- Show how the product works in real life
- Add an effective call to action like "Buy now on TikTok Shop!"
2. Use TikTok Shop Live Selling to Drive Sales
Live streams are a strong means to engage with customers. During your Live, you can:
- Show your products live
- Answer questions and gain trust
- Provide flash sales that cause urgency
Sellers who go Live tend to sell more and acquire loyal followers quicker.
3. Provide Time-Limited Offers and Flash Sales
TikTok users are fond of deals. Conduct flash sales, time-limited offers, or "only 100 left" promotions to generate FOMO (fear of missing out).
Ideas
- "24-Hour Sale" signs in your videos
- Coupon codes in your product details
- Countdown clocks in Lives or pinned messages
4. Work with Affiliates and Influencers
Make someone else sell for you! TikTok has an in-built affiliate program where content creators are rewarded with a bit of money for advertising your products.
How to start:
- Enable your affiliate program in Seller Center
- Offer 10–30% commission to incentivize promoters
- Invite small influencers to test your products
Affiliates can generate hundreds more orders a week.
5. Open Multiple TikTok Shops to Grow Faster
Want to grow even faster? Open multiple TikTok Shops. One shop may have multiple products, target new individuals, or have differing niches.
But watch out—TikTok watches your moves. If it finds that numerous shops are running on the same device or IP, it may flag or ban your stores.
How ZiBird Makes You Run Multi-Store Safely
It is easy to control one shop. But if you want to sell more through TikTok Shop, running multiple stores is the smart way. That's when ZiBird is your secret partner.
Why Choose ZiBird?
ZiBird is an amazing secure browser for TikTok sellers who want to:
- Run multiple stores without getting blocked
- Bypass TikTok's region and device limitations
- Guard stores by isolated environments
- Access TikTok Shop even if your country isn't supported
It creates separate "virtual spaces" for each shop—so TikTok thinks each one is run on a different device.
How to Use ZiBird for Multi-Shop Management
- Download ZiBird from the official site and register via your email or google account.
- After login, create a single virtual profile for every TikTok Shop.
- Add your tiktok account under the profile you created by inputing your login credentials.
- Login, add products, and check orders securely.
- Repeat to scale up to 5, 10, or more shops.
With ZiBird, you are free to grow as much as you like—no bans and shutdowns.
Last Words: Start Selling More on TikTok Shop Today Using ZiBird
You now have the secret on how to sell more on TikTok Shop—and it is easier than you could have ever believed.
Let's review:
- TikTok Shop gives you viral tools to go viral and sell fast
- Good products, amazing videos, and smart pricing
- Use strategies like Live Selling and Affiliate Marketing
- Open multiple shops to increase your sales
- Use ZiBird to handle it all safely and avoid blocks
The future of e-commerce is happening on TikTok—and we're inviting you to join.
So what's stopping you? Open your shop, boost your sales, and grow your business today—with ZiBird as your trusted guide.