In the second half of 2025, TikTok Shop has rolled out a series of new regulations across multiple markets: the Philippines enforces Next-Day Delivery, the U.S. launches CBT pick-up service, Germany expands with FBT warehousing, Vietnam requires sellers to cover part of return shipping costs, and Thailand tightens shipping deadlines and LDR evaluations.
These changes highlight a common trend — as the platform accelerates its commercialization, requirements on seller fulfillment and compliance are becoming increasingly strict.
For cross-border sellers, rising fulfillment costs, faster shipping pace, and higher account management complexity are challenges that cannot be ignored. Beyond supply chain optimization, leveraging the right tools is equally critical. For example, ZiBird Browser helps sellers build isolated environments for multiple accounts and markets, reducing account linkage risks while improving efficiency in switching and managing operations.
Philippines | TikTok Shop Next-Day Delivery Policy
The Philippines takes the lead in fully implementing Next-Day Delivery. Starting August 15, 2025, all sellers will be included:
- For pick-up orders, packages must be ready before the courier’s cut-off time and marked as “Shipped” in the system by 23:59 on the same day.
- For drop-off orders, packages must be delivered to the courier by 23:59 and updated in the system the same day.
This policy forces sellers to align operations closely with logistics schedules. Next-Day Delivery Rate (NDDR) and Fast Dispatch Rate (FDR) will directly affect store ratings. The faster a seller fulfills orders, the stronger their competitive edge.
U.S. | TikTok Shop CBT Free Pick-Up Policy
The U.S. market is focusing on logistics system upgrades. On August 9, 2025, TikTok Shop announced the launch of the free CBT pick-up service:
- Covering the Los Angeles area, TikTok will arrange door-to-door pick-ups, allowing sellers to save up to 20% on top of TikTok Shipping rates.
- Sellers using official logistics (TikTok Shipping or FBT) are exempt from VTR and OTDR evaluations, and receive unified customer service and claims support.
This move reflects TikTok Shop’s U.S. strategy: logistics “officialization” to reduce operational risks for POP sellers while enhancing the consumer experience.
Germany | TikTok Shop FBT Fulfillment Policy
On August 20, 2025, TikTok Shop announced the official launch of FBT (Fulfilled by TikTok) in Germany, partnering with logistics provider Fiege:
- The service covers warehousing, picking, packing, and nationwide next-day delivery.
- Sellers can significantly reduce fulfillment burdens while providing better customer experiences.
Although German users’ initial response to TikTok Shop has been lukewarm, based on the U.K. experience, platform commercialization is expected to accelerate as fulfillment services improve.
Vietnam | TikTok Shop Return Policy Update
Vietnam’s policy adjustment takes effect on September 3, 2025, focusing on return shipping fees borne by sellers:
- For buyer-related returns (e.g., “No longer needed”) or failed deliveries, sellers must pay return shipping, capped at VND 40,000 per order.
- If the failure is due to the logistics provider, sellers can file a claim within 7 working days.
- Orders shipped via self-arranged logistics are exempt.
This change signals a partial transfer of fulfillment costs to sellers. For small and medium-sized businesses, a high return rate could further erode already thin profit margins.
Thailand | TikTok Shop Shipping Deadline Policy
Thailand’s new rule takes effect on October 1, 2025, with full enforcement by November 1:
- Sellers must update orders to “Ready to Ship – Awaiting Pickup” by 1:00 p.m. each day.
- If the Late Dispatch Rate (LDR) exceeds 15%, penalties will apply, with stricter scoring criteria introduced.
This requires sellers to carefully plan packaging and shipping schedules to avoid penalties that directly impact store ratings.
New Rules Comparison Table
Market | Effective Date | Core Change | Seller Impact |
Philippines | Aug 15, 2025 | Mandatory Next-Day Delivery | Higher shipping efficiency required; impacts store ratings |
U.S. | / | Free CBT pick-up service, logistics upgrade | Lower costs, reduced metrics evaluation, reliance on official logistics |
Germany | / | FBT launched with Fiege partnership | Outsourced fulfillment, faster delivery, expansion potential |
Vietnam | Sep 3, 2025 | Sellers bear return shipping costs | Higher costs, need tighter return control |
Thailand | Oct 1, 2025 (Nov 1 full) | Stricter shipping deadlines, 1 p.m. update | LDR >15% penalized; tighter order processing |
Comprehensive Analysis
Looking at the timeline, TikTok Shop’s new policies show three major trends:
- Stricter shipping timelines — Philippines and Thailand now enforce faster dispatch standards.
- Officialized logistics — U.S. and Germany push sellers into platform-managed logistics systems.
- Cost transfer — Vietnam shifts some return shipping costs onto sellers.
Seller Recommendations
To cope with TikTok Shop’s tightening regulations, sellers should prepare in three areas:
- Operational rhythm: Establish clear SOPs for warehousing, packing, and shipping to minimize penalties.
- Cost management: Factor return shipping and warehousing fees into profit models.
- Multi-account compliance: As cross-market operations grow, account management complexity rises. Leveraging tools like ZiBird Browser helps sellers create isolated environments for each store, reducing account linkage risks and improving efficiency when switching between dashboards and fulfilling orders.