Amazon Prime Day is one of the biggest shopping days of the year. For sellers, it is a chance to make more money and grow faster. If you are wondering about selling products on Amazon during Prime Day 2025, you are in the right place. Here is a guide that will walk you through everything from knowing about the event to using the right tools to boost your sales.
What Is Amazon Prime Day 2025?
Amazon Prime Day is a two-day shopping festival exclusively for Amazon Prime members. It's filled with exclusive deals, lightning deals, and limited-time promotions. Sellers from across the globe participate to provide amazing deals and welcome millions of shoppers.
The event started in 2015 as a way of commemorating Amazon's birthday. It has now grown bigger than Black Friday as an online sales event. That's why it's highly anticipated by sellers every year.
When Is Amazon Prime Day 2025 And Why It Matters
So, when is Amazon Prime Day 2025? Amazon hasn’t officially confirmed the date yet, but based on past years, it usually happens in mid-July. In 2024, it ran from July 16 to July 17. So for 2025, many expect it to fall on July 15 and 16 (Tuesday and Wednesday).
Why is the date significant? Because it’s important to plan in advance. Sellers who got ready early in 2024 saw major results. Here’s what the numbers show:
- Amazon Prime Day 2024 generated more than 14 billion dollars in global sales
- Many sellers saw 2x to 5x increases in daily sales during the 48-hour event
- Prime Day shoppers tend to buy more than one item
- Holiday promotions drove more high-ticket purchases, pushing the average order value to $56
If you're not ready in advance, you'll miss the biggest chance to grow your business in 2025.
Why Prime Day 2025 Is A Goldmine For Amazon Sellers
Prime Day 2025 is more than just sales for Amazon sellers. It's a chance to:
- Grow your brand: Millions of new shoppers buy on Amazon on Prime Day.
- Get repeat customers: Great deals often lead to loyal buyers.
- Boost rankings: More sales = products ranking higher on Amazon.
Projections for 2025 predict Prime Day can hit $14 billion in global sales. With more sellers and more shoppers than ever before, it's time to get ready.
How To Sell Products On Amazon Before Prime Day
The preparation for Prime Day starts much earlier than the day itself. If you're a beginner or experienced, knowing how to sell on Amazon the right way definitely assists.
Let's get through it with a simple example. Sarah is a stay-at-home mom who began selling dog toys on Amazon early in 2024. She utilized the Fulfilled by Amazon (FBA) service, which warehouses and ships her products for her. Initially, she experienced sluggish sales. But she participated in Prime Day for the very first time—and everything altered.
Here's what Sarah did correctly:
- Chose a niche: She specialized in small dog toys that were simple to ship.
- Used great photos: Her product pages had bright, clean photos of dogs playing.
- Made keyword-friendly titles: She added phrases like "durable dog chew toy for small dogs."
- Ran Prime Day promotions: She added an additional 20% off for Prime Day 2024.
- Started ads early: Two weeks before Prime Day, she ran Amazon ads and posted on her pet Instagram account.
Result: She sold 450+ units in just two days. Her reviews increased after Prime Day, and her sales were still strong.
Your Takeaway:
If you are planning to sell on Amazon before Prime Day, here are some initial steps you can take:
- Open a seller account on Amazon (Individual or Professional).
- Research winning products with low competition and good rating.
- Create a good listing with keywords like "amazon prime day deals" or "how to sell stuff on Amazon."
- Use FBA to be eligible for Prime shipping.
- Apply for Lightning Deals or Coupons at least a month in advance.
- Keep an eye on inventory so you don't run out at the peak of sales.
The earlier you start, the more prepared you'll be to win big.
Best Practices To Prepare For Prime Day Deals 2025
Winning on Prime Day involves more than just listing your item. You need a plan to get your offer to stand out.
The best practices Amazon sellers take to prepare for Prime Day 2025 are as follows:
Plan Ahead
Start preparing no later than 6 to 8 weeks before Prime Day. That includes ordering inventory, getting product pages established, and booking ads.
Optimize Your Listings
Your title, bullet points, and product descriptions should be short and keyword-dense like:
- "amazon prime day deals"
- "when is amazon prime day"
- "how to sell items on amazon"
Additionally, add 5 to 7 high-quality images and a minimum of one video if possible.
Leverage Amazon Tools
Apply for:
- Lightning Deals
- Prime Exclusive Discounts
- Coupons
These badges give your product higher visibility during Prime Day 2025.
Monitor Inventory Closely
Keep in-stock inventory in Amazon warehouses. Sell out, and you lose sales—and your product ranking can decline.
Launch Ads Before the Big Event
Have your Amazon PPC ads up and even your Google or Meta ads 2–3 weeks before Prime Day. It generates traffic and pre-warms potential buyers.
Prepare Your Customer Service
Have rapid responses ready for questions, refunds, or shipping issues. It builds trust and gets more reviews.
Pro Tip: A/B test your listing (called Manage Your Experiments on Amazon) to see which title or image converts more—before Prime Day starts.
High-Converting Product Categories For Prime Day
Certain product categories always move more during Prime Day. Based on past sales data and seller experience, here are 5 high-converting categories to sell:
1.Electronics
- Examples: Earbuds, power banks, smart plugs.
- Why it sells: Tech fans wait the whole year to buy gadgets during Prime Day.
Electronics made up over 30% of total Prime Day sales in 2024, led by strong demand for items from Apple, Samsung, and Anker.
2.Home & Kitchen
- Examples: Storage containers, air fryers, blenders.
- Why it sells: These items tend to get deep discounts, making them some of Amazon's top Prime Day deals.
One in three Prime Day shoppers bought something for their home in 2024, with small kitchen appliances being especially popular.
3.Beauty & Personal Care
- Examples: Skincare sets, electric shavers, makeup sets.
- Why it sells: Shoppers like to try out beauty products when they're on sale.
Amazon reports beauty brands saw 300% growth in sales during Prime Day 2023.
4.Toys & Games
- Examples: LEGO, board games, STEM toys.
- Why it sells: Parents buy ahead of time for birthdays or even holiday gifts early.
Many top-selling toys doubled their daily order volume during Prime Day 2024, with stock running out fast on some items.
5.Fitness & Wellness
- Examples: Resistance bands, foam rollers, smart scales.
- Why it sells: Health trends continue to increase, and Prime Day is a good time to snag discounts on fitness equipment.
Fitness products experienced an average 120% increase in sales, with several ranking in Amazon’s Movers & Shakers.
When selecting a product, consider both demand and your storage or shipping capabilities.
Leveraging External Traffic For Prime Day Success
Many sellers think Amazon will do all the work. But if you want to maximize your profits, you need to bring traffic from outside of Amazon too.
Here’s how to get started:
1. Share on Social Media
Create countdowns and sneak peeks on:
- TikTok (especially for product demos)
- Instagram Reels
- Facebook Groups or Pages
Use trending hashtags like #AmazonPrimeDay or #PrimeDay2025 to reach more people.
2. Work With Influencers
Send your product to small influencers who fit your niche. Let them post reviews and link to your product page. This builds trust and brings more clicks.
3. Run Email Marketing
Send newsletters to your existing email list with subject lines like:
- “When is Amazon Prime Day? Here’s Your Early Deal!”
- “Don’t Miss Our Best Prime Day Offers!”
Be sure to add images and product links.
4. Create a Blog or Product Review Page
If you have a brand site or blog, write a helpful article like “Top 5 Amazon Prime Day Deals for Fitness Fans” and link your products in it.
5. Retarget With Ads
Use tools like Facebook Pixel or Google Ads to show ads to people who visited your website or Amazon listing in the past 30 days.
This keeps your product top-of-mind when Prime Day hits.
Bonus: How ZiBird Can Help Protect Your Amazon Business During Prime Day
Many sellers worry about sudden account suspensions—especially during high-traffic events like Prime Day. If you’re managing multiple stores or working with a team, even small actions like switching devices or networks too often can trigger Amazon’s risk controls.
That’s why it’s critical to avoid logging in from different computers or frequently changing IP addresses. These behaviors often lead to account flagging—or worse, suspension.
ZiBird is built to solve this. Its local environment and network import feature lets you securely transfer your Amazon login setup into ZiBird. No matter where you access the account—from home, the office, or a remote team—it always appears as if you're logging in from the same device and network.
During Prime Day, when multiple logins and frequent monitoring are common, ZiBird helps you:
- Keep browser fingerprints and IPs consistent.
- Prevent account linkage across devices.
- Enable safe, real-time collaboration with your team.
If you're scaling quickly or managing multiple stores, ZiBird offers a safer, smarter way to grow—without triggering Amazon’s red flags.
FAQ
Q1: Do things sell out fast on Prime Day?
Yes! Popular items can sell out in just minutes, especially electronics and home gadgets.
Q2: What’s the biggest difference in sales during Prime Day compared to normal days?
During Prime Day, sellers often see a huge spike in both traffic and conversion. Shoppers are more willing to buy high-ticket items thanks to limited-time deals. This leads to higher average order values—many sellers reported order averages rising to $56 or more. It’s not just about volume; it’s also about selling more valuable products in a short window.
Q3: How do you qualify for Prime as Amazon seller?
To get the Prime badge, your products must be fulfilled by Amazon (FBA). But if you want to join Prime Day promotions or access premium features like A+ content, you’ll also need to complete Amazon Brand Registry. That means:
- You must own a registered trademark in your selling country or region
- The trademark must match your brand name and be active
- You need to submit your brand story, product details, and compliance info during the registration
Once approved, your brand gets better protection, more visibility, and access to Prime-exclusive marketing programs.