If you're selling on Amazon, understanding when next giant sale is coming can break or make your year's profit. From Prime Day to Black Friday, Amazon's giant sales welcome millions of shoppers and massive order volume—but only for the ready.
So what is the next Amazon sale in 2025? How do you prepare in advance to make the most of it? This primer spells everything out for you.
What Are Amazon's Biggest Sale Events Throughout the Year?
Amazon has several big shopping events each year. These are your biggest chances to hit more customers and grow your brand—if you prepare in advance.
Here are the biggest ones to remember:
- Amazon Prime Day: Usually in July. Amazon's own "shopping holiday" for Prime members. One of the highest profit-generating periods of the year to sell.
- Back-to-School Season: Starts mid-July through early September. School supplies, electronics, and apparel are best-selling items.
- Amazon Great Indian Festival & Diwali Sales (India): Usually in October. Big for sellers shipping to India or international sales.
- Amazon Prime Big Deal Days (Q4 Event): Another newer October holiday shopping event.
- Singles' Day (11.11): Huge in Asia, increasingly promoted on Amazon globally.
- Black Friday & Cyber Monday: At the end of November. One of the biggest sale events in the world.
- Holiday & Last-Minute Deals (December): Most significant for gifts, festive promotions, and same-day delivery sales.
In 2024, Amazon also added limited-time sales around Eid, Ramadan, and Chinese New Year in certain countries. Expect even more regional events in 2025 as Amazon grows globally.
When Is the Next Amazon Sale in 2025?
If you’re wondering “When is the next Amazon sale?”—you’re not alone. Many sellers plan their entire inventory and marketing strategy around Amazon’s sales calendar.
Following 2024's trend and Amazon's official announcements, here is what the 2025 Amazon sale calendar looks like so far:
Early 2025 Amazon Sale Events
Month | Sale Event | Expected Time | Notes |
Jan 1–10 | New Year Sale | Jan 1–10 | Focus on electronics, fitness, home items |
Feb 1–14 | Valentine's Day Sale | Feb 1–14 | Beauty, fashion, gifts sell well |
Mar 10–Apr 10 | Ramadan Sale (UAE, KSA) | Mar 10–Apr 10 | Food, fashion, gifts, especially in Dubai |
Mar 29–Apr 15 | Easter Sale (US, EU) | Late March to mid-April | Family products, toys, seasonal decor |
May 5–15 | Mother's Day Sale | US, UK, DE focus | Jewelry, personal care, kitchenware |
Major Amazon Sales in the Second Half of 2025
Month | Sale Event | Expected Time | Notes |
July 15–17 (TBC) | Prime Day 2025 | Mid-July | Huge traffic boost across global markets |
August–Sept | Back-to-School Sale | Late Aug to Sept | Laptops, backpacks, stationery |
October 7–9 (TBC) | Prime Big Deal Days | Early October | Similar to Prime Day, but Q4 focused |
Nov 11 | Singles’ Day | Nov 11 | Growing in popularity outside China |
Nov 28 & Dec 1 | Black Friday & Cyber Monday | Nov 28 & Dec 1 | High volume, high ad cost, but high reward |
Dec 10–24 | Last-Minute Deals | Dec 10–24 | Gifts, fast shipping, local FBA advantage |
Next Confirmed Major Event:
Amazon Prime Day 2025, likely on July 15–17 Amazon typically confirms dates in June, but sellers should lock in stock and campaigns by late May to avoid missing inbound FBA cutoffs.
In 2024, Amazon UAE and Amazon Dubai also launched localized Ramadan and Eid sales, which were heavily promoted with homepage banners and in-app notifications. Expect even more regional push in MENA for 2025.
Why Prime Day 2025 is Important for Amazon Sellers
Prime Day is not an offer—it's one of the biggest eCommerce days worldwide.
In 2024, Amazon reported Prime Day driving over $12.7 billion in global sales, with small businesses seeing a 20%–30% revenue increase compared to regular weeks.
Why it matters:
- Over a million Prime members are primed to purchase.
- Increased traffic = increased chances of winning the Buy Box.
- More deals are promoted to the home page by Amazon.
- It's the perfect time to clear out inventory ahead of Q4.
Even if you’re not running a deal, just being live during Prime Day can boost organic sales.
Action Plan – How to Prepare for the Next Amazon Sale 2025
Let’s take the planning from theory to real practice. Below are two true-to-life seller scenarios showing how top Amazon sellers prepare for big sales like Prime Day or Black Friday.
Case 1: U.S. Seller Prepping for Prime Day
High Demand Categories:
According to Amazon’s 2023 Prime Day sales data, electronics accessories, small kitchen appliances, and home improvement tools dominate. Over 60% of Prime Day transactions came from products priced under $50, reflecting consumer appetite for affordable, practical items.
Why These Categories?
These items often serve as impulse purchases or gifts. They tend to have high search volumes, with keywords like “Prime Day deals under $50” increasing by 40% in the two months before the event (Amazon internal data).
Recommendation:
Focus on categories with steady daily demand but good deal potential during Prime Day to capture price-sensitive buyers.
What they did:
1. 90 Days Before (April):
- Compared best competitor's Prime Day prices in 2024.
- Estimated sales based on past instances (+30% YoY expected).
- Shipped stock ahead of time to FBA to avoid delays.
2. 60 Days Before (May):
Optimized product listings:
- Polished A+ content and mobile imagery.
- Incorporated SEO terms like "Prime Day deals under $50".
- Installed Lightning Deal apps for visibility.
3. 30 Days Before (June):
- Increased PPC budgets 40% on top-performing SKUs.
- Constructed off-page traffic landing page (email, TikTok).
4. 7 Days Before:
- Used coupons and promotions.
- Pre-loaded social ads to target "Amazon Prime Day" searchers.
Result:
Revenue on Prime Day increased by 43% from the same week in 2024. Two products were featured on Amazon's Best Seller list for 48 hours.
Case 2: Amazon Dubai Seller Targeting Eid + Prime Day
Popular Categories:
Market reports from Nielsen and Statista show perfumes, fashion apparel, and gift sets surge by 20–30% in the Gulf region during Ramadan and Eid.
Why These Categories?
Gift-giving culture peaks during these holidays, with buyers looking for premium yet affordable gifts.
Recommendation:
Sellers should localize listings (bilingual Arabic/English) and highlight festive gift readiness. Seasonal demand data supports stocking up on these categories in advance.
What they did:
1. MENA-Specific Listings:
- Used Arabic + English dual-language product listings.
- Highlighted "Eid Gift Ready" in product titles and A+ content.
2. Built Two Storefronts (Multi-Account):
- Used ZiBird to control two Amazon UAE stores securely from one backend.
- Did not have to endure login-triggered suspensions by using static UAE IP routing.
3. Built Local Ad Strategy:
- Focused Dubai and Abu Dhabi alone with Sponsored Brands + Arabic keywords.
- Spotted display ads during Ramadan evenings (7PM–12AM local time).
4. Optimized Fulfillment:
- Took advantage of Amazon's UAE FBA hub + overflow FBM backup partner.
- Provided next-day in prime Dubai areas.
Result:
Sales were up by 65% from March to July 2024. The seller now wants to expand to Amazon Saudi Arabia.
How ZiBird Helps Sellers Achieve Best Outcomes During Peak Traffic Amazon Sales
During peak traffic sale events, your Amazon account is more strained than ever—especially if you operate many stores or sell from multiple places.
ZiBird safeguards sellers and makes the sellers perform better during big events like Prime Day and Black Friday:
- Provides dedicated IP addresses, so your logins look normal to Amazon.
- Provides multi-account access with no cross-risk.
- Enables seamless team collaboration with role-based permissions.
- Monitors account status to alert you to any risk indicators.
While running sales campaigns, sellers often expand rapidly, log in from multiple devices, and take on more operational risks—ZiBird safeguards your accounts, keeps them stable, and ensures everything stays under control even during peak activity.
Plus, during the ZiBird Customer Appreciation Sale 2025, you can get up to 55% off on secure residential network plans and unlimited browser profiles—an ideal time to upgrade your setup before the next big sales event. The promotion runs until December 31, 2025, and applies to both new users and renewals.
Conclusion: Don't Just Wait – Prepare for the Next Big Sale Now
The next Amazon sale of 2025 is approaching, and the most-prepared sellers will have the most to gain. It doesn't matter whether it's Prime Day or Black Friday; these holiday shopping events bring traffic and sales like never before—if you are ready.
Make sure listings, inventory, and your ads are posted ahead of time. Use software like ZiBird to secure your accounts and scale securely. The earlier you start, the more room you will have to grow.
So don't hesitate—start preparing today and make 2025 your best sales year yet.